November 8

11 Amazon Seller Tips For Beginners

Starting off on Amazon for the first time can be a scary proposition. If this will be your first time selling online, keep these things in mind.

 

 

Amazon offers an excellent opportunity for those who want to earn some extra income or make a full-time career out of it.

The Fulfillment-by-Amazon (FBA) program lets you sell products directly from Amazon’s own warehouses.

When your customers make a purchase, Amazon ships it to them, and you do not have to do anything hands-on. This sounds great, right?

Setting up an account is easy, and there is plenty of information about the mechanics of how to do it out there.

Here are 11 steps that you can take to make sure that your new FBA business gets off to the right start.

 

#1. Research, Research, Research

Before you begin selling on Amazon, or any channel for that matter, the first thing that you need to do is to find out if there is a need for the products that you offer.

Amazon is a highly competitive marketplace, and if you do not start with the basics, then you might not get the results you expect.

One of the top reasons why small businesses fail is a poorly defined market or niche.

What this translates to is that customers did not what the products that they had to offer.

That is why doing your research and finding out what people want is the first step that any beginner should take.

 

#2. Look for High-Demand, Low-Competition Products

When deciding what to sell, look for those that are in high demand and that few other people are selling.

This means that there is an unmet need to fill. You have to look for gaps where people want more of something, but few people are offering it.

It might be tempting to go with the herd and offer products that are hot right now, but if you have a lot of competition, then you also have a lower chance of selling.

It might take some time to find products that are in this gap and represent an unfulfilled need, but when you do, you will have a more likely chance of success.

 

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#3. Choose a Niche

Once you have found a gap, you need to set your boundaries and choose a niche.

Specializing in a particular product, or type of product makes you look like an expert.

This builds customer trust. You can become a general seller, but those that specialize are often more successful.

They have a better-defined target market and can learn how to reach them more consistently.

Think about the difference between a big-box retailer that sells everything and a place that only sells automotive parts.

Those who want need parts to fix their car can find them at the big box store, but they are more likely to go to a store the specializes in what they want.

This same principle applies to your online Amazon store. The more you specialize, the more you will attract the right customers.

 

#4. Know Your Target Market

This tip is a basic of any type of selling.

If you do not know who your customers will be, then you will not be able to launch a personalized marketing campaign that will convince them to buy from you.

You need to know whether they are women or men, their age range, and a general idea of whether they are a bargain shopper or whether the price is not your main selling point.

One of the best ways to find this out, in the beginning, is to look at who is selling similar products.

Who are their customers, and what do these customers have to say?

What prices are they willing to pay? You need to answer these questions before you set up your store.

 

#5. Research Your Competitors

Knowing your target audience ties in with our next tip, researching your competition.

You need to look at sellers with similar products and services like the ones that you intend to offer.

You can learn a lot by looking at both those who are successful and those who are not.

Try to understand what they are doing right and what they are doing wrong before you begin your own selling journey.

Be sure to read customer comments and reviews.

This can help you pinpoint what your customers want better, and it can give you a clue as to any challenges that you might face so that you can think through them before they occur.

This is one of the most important steps to making sure that you are successful as soon as you begin.

 

#6. Set Your Pricing Correctly

Pricing is tricky, and it is another key reason why many small businesses fail. This is an important concept, so we are going to spend some time on this.

Many beginners make the mistake of automatically assuming that offering your products on the cheap is the best way to increase sales, but this might not be the best strategy for many reasons.

The first one that you might think about is that this strategy reduces your profits, and this is true, but it is not the most important reason.

The main reason why you don’t want to get into a price war with your competitors is that you will both be forced to offer your products for lower and lower prices.

Eventually, they will be so low that both of you lose.

It has another effect, too. Products that are offered cheaply are perceived as being of lower quality. Price is a big part of product perception and building trust among your customers.

Pricing your products too low is a big mistake, but there is also a certain ceiling that your customers are willing to pay.

You need to do some research to find the sweet spot in between these two extremes. If you do this, then you are setting your business up for success from the very beginning.

Remember that you can always adjust your prices later.

 

#7. Learn SEO

If you are not familiar with SEO, then you need to become familiar with it. The first step to making a sale is to get your customers to find you in the first place.

If your products are not seen by customers, then they will not be able to purchase your products.

The first step is to find out what terms your customers are using. You must then put these terms into the title and properly sprinkled throughout the product description.

On Amazon, there is an easy way to do this. Go to the search bar and type in your product. You will see a drop-down list of words and phrases.

These are what people use most frequently to search for similar products and services.

You can also use a keyword tool to find out a little more about search phrases, such as how many times people search for that term and how much competition there is for it.

Once again, you want to search for keywords that have a high number of searches and low competition.

You need to learn how to use these keywords effectively to drive organic traffic to your site.

 

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#8. Fill Out Everything

The next piece of advice is to make sure you fill out the entire product description and fill in all the blanks.

It might be tempting to skip the tags and to only fill in a few short details, especially if you have quite a few products to list, but don’t fall into this trap.

Amazon favors products that have all of the blanks filled in over those that are incomplete listings.

You will be rewarded by page views by taking the time to do this, and after all, page views lead to sales.

Make sure to include tags because these are what Amazon uses to decide who to show your products to and who would not be likely to be interested.

This helps you get your products in front of the right audience. When you help Amazon get a better idea of your target audience, they will reward you by driving more traffic to your site.

 

#9. Use Professional Pictures

They say that pictures are worth a thousand words, and this is certainly true for online sellers.

If you are using FBA, you will probably have access to high-quality professional photos of your products, but if you will be selling your own products then it is important to learn some photography basics.

You need to make sure that your products are clearly displayed, with as little clutter in the picture as possible.

Watch your lighting and make sure that your photos are not too dark and not too light. It goes without saying that they must be in focus.

If you are an inexperienced photographer, then you should watch few more videos to learn those skills before you begin.

It is easier to do it right from the beginning than to have to redo everything later.

 

#10. Be Willing to Learn from Your Mistakes

The next thing that you need to do is to be willing to learn from your mistakes. When you are just starting out, you do not know everything.

Everyone’s business is different, and even if you are selling the same products as everyone else, your experience might not be the same.

It takes some time to find your groove in the world of Amazon.

The most important piece of advice is that if you start out and things are not going as you planned, then try to figure out why.

Don’t give up. You must be willing to try to figure out what you are doing wrong and then make changes.

You will continue to learn and grow over time. That is the key to success in this business or any business that you want to pursue.

 

#11. Be Patient

The final piece of advice is to be patient. We left this tip for last because it is the most important and the hardest to follow.

Even if you do everything right, it takes some time for you to start getting traffic. SEO is a process that must be built brick-by-brick.

Also, getting sales and reviews takes time, too. Your hardest sales will be your first ones because people want to see that others have bought from you and had a good experience.

You need to give people good experiences so that they will give you good reviews. As these build so will your traffic and sales.

Starting a new business is like a snowball rolling downhill. It starts slowly, but then, it will pick up speed over time.

Overnight successes do happen, but they are not as common as some YouTubers might have you believe.

 

So What’s Next?

Want to get started selling on Amazon but don’t know where to start? Check out this program that walks you step-by-step through the entire process and has helped launched hundreds of brands on Amazon.

 

 


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