Building up a personal brand can be very beneficial if you are selling services or establishing yourself as an authority in an industry. Here are a few tips for boosting your personal brand.
Are you an influencer, freelancer, or just someone using your name to generate business? To be successful, you have to build a personal brand that tells people who you are and what you do.
Here are some things you need to do to introduce the world to your brand.
Make sure to stay to the end because one of these tips might make a big difference to your business success.
#1. Know your audience.
Rather than trying to reach everyone within range, target a specific audience. Get to know their interests, habits, and values.
When you understand your marketing demographic, you will have the best chance of attracting their attention and meeting their needs.
Consider the age group you want to target and the lifestyle they prefer. What appeals to them? Then decide how to tailor your image to be what they are looking for.
You don’t need to change your core. Just align your image with the product you are promoting to attract interested fans.
#2. Be consistent.
Be clear about the message you want to convey. Although you may want to experiment with various ideas, avoid taking numerous directions with your followers.
Stay focused, so that everyone knows what to expect. You can change directions later if you prefer, but be clear about what you are offering and if or when that might change.
As people get interested in your brand, they will develop expectations about what you offer and look forward to learning more on a consistent basis.
Knowing what to expect is part of the lure for fans as they support your brand for its reliable value and appeal.
#3. Create an impression.
Establish an identity that your audience will easily recognize and relate to. The way you look, speak, and act will create an impression that will define who you are.
Coordinate these things about yourself to represent the topics that you are presenting. You might be a fashionista, an intellectual, a fun-loving prankster, or a news-savvy politico.
You don’t have to become a stereotype. Do look for ways to project the persona that your audience can associate with your brand.
If you start out perky, try to stay perky with each post or video. When discussing serious topics, maintain a serious demeanor.
#4. Have an elevator pitch.
Scriptwriters and book authors practice a short and pithy self-introduction for quick identification and explanation.
It’s called an “elevator pitch” because your statement should be no more than a sentence or two that defines who you and what you do so succinctly it could be shared in a brief elevator ride with a prospective sponsor or fan.
Use concrete nouns and action verbs. For example, instead of saying “I want to change the world by presenting new ways of cooking”, say instead, “I want to help chefs find the most wholesome ingredients for healthy, organic recipes”.
#5. Establish a reputation.
Get to know your way around the Internet by following influencers or brands that impress you.
While you don’t want to copy anyone’s style, you can learn more about your subject area and how other people approach it.
This can help you define and sculpt your take on the topic.
Write guest blog posts for sites related to your topic, or start your own blog where you can share industry updates or personal information that could help others.
Blogs about massive weight loss or dealing with a life-long health condition are examples. The more that readers get to know you as an individual, the better acquainted they will get with your brand.
#6. Be who you are.
While you definitely can build a persona based on the image you plan to share with the public, don’t be too extreme.
Costumes and ruses are for entertainment outlets. Be the person you truly are, but accent the features you want to promote.
If you are talking about best selling business books geared toward women, you don’t have to wear glasses or a blazer to be taken seriously.
Be relaxed and comfortable discussing your ideas and insights. You become the brand, and the brand reflects you.
#7. Create a LinkedIn profile.
Professionals who maintain a LinkedIn profile are in the hub of global business news and updates.
You can join groups based on your area of influence where you can share ideas and learn from others.
LinkedIn also recommends people you may want to follow or invite to connect with you.
Post a photo if you wish, along with a bio, samples of your work, and occasional articles or comments to other members. Update your profile often to keep it fresh and relevant.
#8. Use a realistic photo.
Speaking of photos, use a recent one that captures your essence as it relates to your area of expertise.
Choose one that reveals the real you in a natural pose or a professional headshot if you prefer. For a natural picture, include a relevant backdrop that looks realistic instead of contrived.
Most people prefer to post a smiling shot instead of a serious one.
#9. Become self aware.
Although we see ourselves a certain way when we interact with others, they might see us differently.
Take a short video of yourself talking to friends. Study it to see how others perceive you, and make any desired adjustments.
Analyze your stance. Are you stooped or leaning over? Do you talk facing away from the camera?
Does your facial expression reflect the mood of the topic? Check your clothes, hair, cosmetics, and accessories to ensure everything works together to create the image that others see.
#10. Do a personal assessment.
Take a personality inventory or aptitude test, preferably with a licensed counselor for accurate interpretation, to discover your innate interests.
You might find a few surprises that can work to your advantage. For example, you might find that you enjoy working with people more than working independently.
If so, you could consider bringing a partner into your brand to play off each other’s personality quirks and strengths.
You also might find a hidden love of nature that would prompt you to include a floral arrangement or houseplants in the background of your videos.
#11. Put up a website.
A website is like an online store. Even if you are not selling anything directly, your website can promote your brand.
You can post updates, blog posts or articles, comments from viewers, and information about coming activities.
Your website becomes a detailed package showing more about you and your brand goals.
Professionals and followers can find you more easily when you have a website with samples of your work and ideas.
#12. Choose labels or titles
As part of your brand ID, you may want to attach a certain label or title to your online persona. It should be simple but clear, such as “African art historian” or “wig stylist extraordinaire”.
You can opt for a classier or more conventional title if you wish. The point is that a label can help potential fans quickly decide if you represent a brand that will interest them.
#13. Start networking.
As you get familiar with other influencers associated with your area of interest and establish a presence on the Web, start getting to know your allies and the competition.
Introduce yourself an offer to exchange favors, if relevant, like the aforementioned guest blog or co-hosting an online workshop.
Join local business groups and civic organizations to be recognized as a professional based on your brand.
Promote your brand to the community where you live. Offer interviews to local media and on related websites.
Reaching out will help to inform others of your brand and attract the attention of those who are interested.
#14. Utilize social media.
Use your social media platform to build a following not just of friends but also of other businesses and organizations that support your cause.
A wig stylist, for example, could connect via Instagram with hair salons and other kinds of stylists.
Use your Twitter account to release news flashes about your product or youtube account when you host a live feed, for example.
Stay relevant by posting short messages with focused content to attract and retain the interest of your followers.
#15. Craft your message.
As you hone your message as an influencer, shape it to meet your audience needs. Most likely, your fans will be about the same age and possibly more of one gender than another.
They will share interest in similar things, like music and culture. Orient your brand toward their style of communication using relatable diction and syntax.
Avoid slang for the most part. Review your message and each post, so that it aims squarely at your followers to deliver something they will appreciate.
#16. Tell your story.
This differs with each brand, but some people feel comfortable sharing their personal story to add an intimate and realistic aspect to their brand.
Weight loss stories, emotional roller coaster experiences, and surviving a bad relationship are some of the real-life events that influencers often share to make an impact.
The stories also underscore their sincerity and transparency. It’s up to you whether you feel comfortable doing this or not or even if it’s applicable to your brand.
#17. Engage with followers.
On your website, in social media, and through your Youtube channel, respond to fans as much as possible.
Answer their questions, thank them for their praise, and try to accommodate their requests for future topics and information.
If you can’t respond to all emails or prefer not to, post a general message indicating that you appreciate the comments you are receiving but cannot answer everyone at this time.
Give an online shout-out to supportive fans who donate to your online coffee fund or make other contributions. Use first names only to protect their confidentiality.
#18. Promote your brand.
Read up on marketing techniques to get the word out about your brand.
Request brief phone interviews or email exchanges with public relations experts for suggestions about the best way to attract interest to your brand.
This is a good time to network online and to find a mentor with experience in your topic area as an influencer who can help you navigate the path of self-promotion.
Give free talks to local high schools or businesses. Offer a demonstration at a community business. Submit an editorial to the town newspaper.
Sharing your ideas and products with the public at large will make others aware of the brand you are building.
So What’s Next?
Want to create more engagement with your personal brand? This platform can help you really engage with your audience and get them interested in what you have to say.