Increasing the traffic to your Amazon listings is critical to your success on the platform. Here are a few internal and external ways to drive traffic for more ecommerce sales.
When it comes to earning your desired amount of revenue from Amazon, how much traffic you are able to drive to your listings will be one of the deciding factors.
Amazon FBA sellers can take advantage of both internal and external traffic in order to attract the maximum number of potential buyers.
Taking Advantage of Amazon Traffic
If you are looking for ways to drive traffic to your Amazon listings, then you are in luck.
We will be sharing some of the most reliable ways for Amazon FBA sellers to gain exposure for their listings in this article.
Given that Amazon’s marketplace is among the most highly visited e-commerce platforms in existence, there is certainly enough traffic to go around.
There is also a remarkable amount of competition, though, when it comes to getting your listings in front of Amazon’s millions of eager buyers.
What are some of the most effective ways to drive traffic to your Amazon listings?
Increasing your listings’ discoverability on the Amazon platform will gain you more traffic than many sellers realize.
However, referrals, email marketing lists, social media and paid advertising are all reliable traffic sources that dedicated Amazon sellers should not be overlooking.
Whether you are seeking free traffic sources for your Amazon products or cost-efficient paid traffic sources, the methods we’ll share with you in this video will definitely come in handy.
If you would like to capitalize on the internal traffic potential of the Amazon platform, then you will need to focus on bettering your listings’ search results within the marketplace.
Before you begin seeking external traffic for your listings, you should make sure that you are optimizing your listings for internal traffic in the following ways.
#1. Product Reviews
If you are seeking to increase the visibility of your best Amazon listings, along with their sales, then you should first turn your focus to product reviews.
Although many sellers only think about reviews with regard to conversion rates, they are also an integral part of Amazon visibility.
While many positive reviews on an Amazon listing will create social proof for your valuable products, they also serve another purpose.
The more praise your listings receive via their reviews, the higher Amazon will end up ranking your various listings for their relevant search terms.
If you want to boost your listings’ search rankings, traffic and sales, then product reviews are a key factor that you should be paying attention to.
Newcomers to the Amazon ecosystem often struggle to gain enough of these early on, and they suffer from poor visibility because of it.
If you are trying to increase the number and quality of a listing’s reviews, then make sure that you go about this endeavor in a manner that is consistent with the review policy presented in Amazon’s guidelines.
While there is a wide variety of rule-abiding tactics for garnering more Amazon reviews, you will only need to pick one or two of them to begin seeing worthwhile results.
#2. Sponsored Products
Amazon offers its sellers a remarkable ad platform, which far too few sellers capitalize on.
If improving the visibility of your various product listings throughout Amazon in the most time-efficient manner is your goal, then taking advantage of the Amazon ad platform will serve you well.
Keyword-targeted advertising can help you place your favorite Amazon listings above a particular search term’s organic results.
This, of course, is one of the quickest ways to bring new visitors to a listing, and every seller in the Amazon ecosystem has access to it.
If you have not tried out sponsored products on Amazon yet, then you may be surprised by just how much traffic this tactic can allow you to send to your promoted listing.
If you want to know more about Amazon’s pay-per-click (PPC) program, then it will be helpful to do some research on where you should be setting the maximum cost-per-click for your product listing’s specific niche.
It is recommended that sellers who are new to Amazon’s PPC program begin with smaller campaigns in order to refine their tactics before devoting a large portion of their listing’s marketing budget to created sponsored or promoted products.
#3. On-Site Amazon Search Engine Optimization
Amazon search engine optimization (SEO) is crucial for any serious Amazon seller to focus on. Doing well in Amazon’s search results will come down to several factors.
The most important of them are your product descriptions, your listings’ product photos, your titles and the keywords that you include in your listings’ bullet points.
In your Amazon product descriptions, for example, you should make sure that you prioritize not only keywords but also the most appealing selling points.
When it comes to the bullet points that you use, it is a good idea to choose some relevant keyword variations to include.
This section of your Amazon listing is useful not only for SEO but also for conversion rates, as a solid set of product-relevant bullet points can lead a higher percentage of your listings’ visitors to pull the trigger and click the “add to cart” button.
Titles and images are obviously great for grabbing the attention of Amazon users. They are also, however, a core component of Amazon SEO.
The title, in particular, needs to be as optimized as possible.
This means that you need to prioritize your product’s most relevant, buyer-friendly keywords while also making the title’s contents as eye-catching as possible.
External Sources of Traffic
If you are looking to promote your listings outside of the Amazon ecosystem, then how can you go about this?
A well-executed external traffic strategy can be incredibly effective when it comes to garnering both attention and sales.
Not enough Amazon sellers are putting effort into sending external traffic to their Amazon products and the moment, and using these strategies can give a dedicated seller a competitive edge.
#1. Affiliate Marketing
When used correctly, Amazon sellers have a lot to gain from affiliate marketing.
This is one of the most powerful and underrated external traffic strategies around, and it can give your listings not only traffic but also credibility.
When an affiliate recommends your listing to their audience, there is an inherent trust that comes along with this, which you would not have from the average user browsing through Amazon.
If you would like to add affiliate marketing to your external Amazon traffic strategy, then how can you go about it?
The first step is to find influential people online who are relevant to your listings and have a great rapport with their audience.
Next, you will need to devise a plan together for promoting your Amazon listing. Finally, you will need to negotiate with these people when it comes to their rates.
The relevant influencers you find with the largest and most targeted audiences will often want a bit more than just the standard Amazon Affiliate Program’s commissions.
If you have set your sights on boosting your listings trust, traffic and sales, then do not hesitate to reach out to individuals you believe could be helpful in that endeavor.
The commissions that they will receive via the Amazon Affiliate Program are relatively small, and you will still keep the bulk of a customer’s payment.
#2. Social Media
Whether you choose to promote your listings via YouTube, Instagram, Facebook or Pinterest, this can be another highly valuable external traffic source.
When using social media marketing to promote an Amazon listing, what should you keep in mind?
That will depend on the nature of your listing as well as the social platform that you end up selecting.
With Instagram, for example, story advertisements can be quite lucrative. You will be able to select appropriate demographics in order to make sure that only the most relevant and purchase-ready Instagram users see you Amazon listings’ ads.
With YouTube, you will need to create search-friendly, high-quality video content around the Amazon products that you wish to drive traffic to.
Because this takes more effort than any other social platform, you will have fewer competitors to deal with when trying to get your product-promoting video in front of a targeted audience.
For Facebook ads, it is important to avoid a surprisingly common trap that Amazon sellers fall into: directing their Facebook traffic immediately to their listings.
Why is this a bad thing? This actually prevents you from accurately measuring your Facebook ads’ performance.
Instead, it is much better to create a sales funnel that begins with clever Facebook ads. You will be directing this traffic not to your listing but to a separate landing page.
This will allow you to prepare your Facebook leads for a purchase via well-crafted emails, promo codes and more.
Finally, you will direct these individuals to your enticing Amazon listings. This will result in far higher conversion rates.
It also allows you to follow up with your new Facebook leads, which would not be possible if you had immediately sent them to your listings.
#3. Deal Websites
Deal websites are quite popular among various online shoppers.
Websites like Slickdeals.net have massive communities of eager shoppers whom you can place your Amazon products in front of.
After finding a few similar sites that you think will be suitable, you can then attempt to get in front of their customer bases.
Most, if not all, of these popular online deal websites will ask for a small fee in order to partner and enroll with them.
This, however, will be easy to recoup due to how highly the traffic from such deal websites’ is known to convert.
If you want your Amazon products to show up on the sites’ front page sections or featured lists, then offer the most compelling discounts that you can while still ensuring yourself a healthy amount of profit.
This is an often overlooked way to get a high volume of sales to your most important Amazon listings in a relatively short amount of time.
This is a great way to begin taking action if you have been having trouble deciding on an appropriate external traffic source for your own listings.
#4. Google Ads
When discussing external Amazon traffic sources, we simply cannot leave the ever-popular Google Ads platform.
This is a tried-and-true approach to gaining traffic for just about anything, and Amazon sellers should be giving it serious consideration.
While optimizing your visibility inside of the robust Amazon Marketplace will always be more important, you should not ignore Google Ads just because Amazon has its own paid advertising platform.
One of the biggest advantages that Google Ads have over Amazon’s advertising platform is the ability to collect contact information, which you can later use to run further promotions.
Similar to the strategy that sellers should use with Facebook ads, Amazon sellers who decide to try out Google Ads should once again opt to send their ad traffic to an information-collecting landing page.
The long-term potential of this external traffic strategy is far better than what you can get with Amazon ads because you will be in violation of the platform’s policies if you directly contact Amazon’s users for promotional purposes.
However, you can do this with no risk if you contact your external leads instead.
So What’s Next?
Are you not making enough sales on Amazon? You may be making some critical mistakes or not taking advantage of traffic opportunities that can help your bottom line. Check out this program and learn step by step how you can improve your Amazon listing’s success.