May 10

7 Ways to Monetize Your Web Traffic



No matter what kind of website you or your team are currently running, monetization is a topic that is constantly on the minds of website owners.

This is particularly true for those who are receiving substantial amounts of web traffic.

If you have a large group of regular website visitors, but are not making a satisfactory income from the site yet, then learning how to efficiently monetize this traffic is of the utmost importance.


Monetize Your Traffic

After building up a sizable website audience and committing to releasing engaging pieces of website content on a consistent basis, it can be frustrating to not see the financial rewards you were expecting.

Thankfully, learning about how to properly monetize this traffic will certainly pay off. Treating this site as a serious business venture can lead to remarkable monetary gains.

Your site’s credibility, traffic numbers and consistent readership have value, but you must exert some effort in order to cash in on this value.

Your website, unfortunately, will never simply become an automatic source of money.

Whether you spend time reaching out to sponsors, promoting affiliate offers or navigating Google Adsense, monetizing your traffic has just as steep of a learning curve as gaining that traffic.

Let’s take a deeper dive into the ways you can monetize your web traffic.


#1. Sponsored Collaborations

If you choose to go this route, then you need to find suitable brands that have the budget to sponsor content and are also interested in your specific audience demographics.

As a web publisher, successfully collaborating with a brand can be one of the most lucrative monetization strategies.

What happens, though, when you find a relevant business that is willing to hand over their money in order to be seen by your visitors?

Whether the content you and this business agree on comes in the form of a sales announcement, a review, an infographic or a unique offer, you must first determine whether you will be creating it all by yourself or if the brand will also play a role.

If the creation of this piece is solely your responsibility, then you can often negotiate for a higher rate because you will both create their sponsored content and publish it to your precious visitors.

What should you keep in mind when navigating the realm of sponsored content?

Make sure the brand is clear about how many pieces of sponsored content they expect you to show your visitors on a monthly basis.

Also factor in the number of hours that will be required of you when executing this sponsored collaboration.

Additionally, think about how much monetary value your brand and influence actually have before you begin negotiations with an eager brand.

Starting small bad building up a respectable portfolio will help your website attract higher-paying brand collaborations in the future.


#2. Pay Per Click Ads

Pay Per Click Advertising (PPC) integration is the most common tactic that smaller website owners implement when attempting to monetize their traffic.

By far, the most popular PPC advertising program is the Google Adsense platform.

As a website manager, starting out with Google Adsense is an excellent step toward building a monthly web-based income from your site.

An efficient PPC provider will allow you to display highly targeted advertisements to your hard-earned audience.

PPCs like Google Adsense try to show your visitors the most relevant PPC ads possible.

If your users click these, you will consequently receive money from either Google Adsense or your PPC provider of choice.

Although PPC ad commissions are small, they can accumulate quickly if you have a large enough amount of website traffic.

PPC platforms like Google AdSense are considered a reliable form of “passive income”.

This is because there is very little time required on a website owner’s part after they finish initially setting up Google Adsense on a website.

Google is reputable and is known for regularly paying out web publishers, which means website owners don’t have to worry about getting paid.


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#3. Affiliate Marketing

Affiliate marketing, for numerous website owners, is an even more promising monetization opportunity than PPC advertising.

The commissions that website publishers receive via affiliate marketing are typically larger than PPC commissions.

You will receive them if any of your site’s readers end up buying the services or products that you choose to promote on your website.

Although it takes more effort than PPC advertising, affiliate marketing is still quite simple to participate in, and it is an excellent way to capitalize on an active website userbase that trusts your recommendations.

If you have a knack for writing engaging reviews, then this tactic could be that much more potent when in your website monetization journey.

Be cautious, however, of saturating your audience with too many affiliate offers because this can become irritating.

Organically placing your relevant affiliate links in articles, reviews, and blog posts that your visitors already want to read can generate your site a decent amount of revenue.

Remember, though, to only push offers that you wholeheartedly believe will be beneficial for your audience.

You do not want to risk losing traffic or trust as a result of promoting brands that are not suitable for your audience.

Additionally, you will need to openly disclose that you receive commissions from these various links.


#4. Donations

If you wish to refrain from placing PPC ads or various affiliate links on your beloved website, then requesting donations is an alternative website monetization that does not require selling to your visitors.

Site owners whose audiences are either very large or very passionate can have tremendous success with this tactic.

Popular websites that utilize donations as their primary monetization strategy include Wikipedia and Brain Pickings.

By accepting donations from your most dedicated visitors, your basic operating expenses, such as your web hosting, domain name and design services can be taken care of.

This can be accomplished with even a small amount of traffic, and it allows you to focus on growing your treasured website without the stress of operating expenses.

PayPal makes it easy to insert a donation button on any page of your website.

In addition to giving your website’s supporters a genuine reason to donate, you should also consider which type of website donations you will begin accepting.

Some users will be happy to send you recurring monthly support, while others would rather send you a single donation when they are feeling particularly generous.


#5. Start a Paid Membership Site

One monetization model that website owners may be interested in, if recurring monthly income is a priority, is starting a membership site.

Whether you make your membership site’s fee monthly or annual, this tactic will help you capitalize on premium content that normal visitors cannot view.

You’ll want to spend extra time creating this premium, though. If your website’s supporters are paying you in order to view this information, then they will expect it to be more comprehensive than your site’s standard content and of a higher quality as well.

International Living, WordPress, Blue Apron, Traffic Think Tank and Mark’d Women are all examples of thriving membership websites that attract loyal, paying supporters.

For many website owners and content publishers, running a paid membership site is a more fulfilling option than simply asking their valued visitors for donations with little to nothing in return.

Individuals who elect to join your new membership site will be purchasing access to useful information or enjoyable content that non-paying visitors will never lay their eyes on.

This means that you can convert a higher percentage of your traffic into paying membership sign-ups when compared to the number of visitors who would have donated simply out of passion for your content and generosity.

Such a project, of course, takes significantly more effort than just placing a donation button within your site. It can be very worthwhile, though.


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#6. Offer Your Own Services and Products

Offering your visitors web-based services and products can be a fantastic way to sell directly to your site’s traffic without anyone else reaching in and taking their cut.

Unlike PPC advertising, sponsored collaborations and affiliate marketing, your earning potential will be increased as a result of visitors paying you directly.

What type of product is the most popular among clever website owners pursuing monetization?

By far, e-books and online courses are two most frequently created products by website owners in your position.

This is due to their remarkable versatility.

Regardless of what industry your website and your expertise are in, putting your knowledge into a web-based package for your site’s visitors to purchase can be a steady source of website income.

If you take this path, you will also need to factor in how you intend to promote this item to your user base, which will require additional hours after you have created a high-quality e-book or course.

Some individuals even go as far as adding their very own e-Commerce stores to their sites in order to look a bit more professional while they attempt to sell their creations to curious visitors.


#7. Grow Your Email List

If you are ambitious enough to attempt monetizing your website, then don’t forget to gather your visitors’ information by asking them to sign up to receive email updates from you.

You have undoubtedly heard this advice already, but it is a core component of site monetization, which means it deserves to be repeated.

Once this is in place, it will be easier to pursue the previously detailed monetization strategies.

With your site’s email list, you can more efficiently market your products and also drive more eyes to sponsored content and affiliate offers.

Do not neglect this phase of monetizing your traffic.


So What’s Next?

One of the easier ways to monetize your website traffic that is beginner-friendly is through affiliate marketing. If you’re looking to get started with step-by-step tutorials that walk you through the process, check out this program.


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